Assuming that you will go the easy way and choose a theme for your WordPress website, the overall number of characteristics that you will need to keep in mind narrows down significantly.
About the Jason Martin
I have been working for 25 years in startup environments facilitating the rapid launches of highly available infrastructures and software applications within strict budgets. I successfully grew several of these companies from a few hundred thousand a month to millions a month in revenue through technology initiatives. I’ve also worked with several Fortune 500 companies to ramp up their technology bases to scale with today’s demands. My two strongest attributes are people and technology. I’ve been managing teams, mentoring employees and team building my whole career. Likewise, technology has been my passion since a child and where as I love standards, patterns and best practices, I am never afraid to break free of those to innovate new or better ones.